TWISTIES
Kaya Butter Everything
Kaya Butter Toast is the quintessential Malaysian snack consisting of coconut jam, butter and bread. So, to launch the new Twisties Kaya Butter Toast flavor in a country that’s already all about it, we created merch drop that’s as unusual as the snack it’s inspired by.
The Idea
From Action Figures to Chinese Chess Sets to Mechanical Keyboards, each item and its packaging was designed from scratch. Our guiding principle? Be as authentic as possible to each product’s category without sacrificing the wit and weirdness of Twisties.
As the prophecies foretold,
a hero is arrived! Imbued with the awesome power of twisties and kaya butter toast. Sworn to defend helpless tastebuds against the dark forces
of lord bland.
a hero is arrived! Imbued with the awesome power of twisties and kaya butter toast. Sworn to defend helpless tastebuds against the dark forces
of lord bland.
~ Kaya Butter Toast : The Action Figure ~
All the street cred,
none of the mobility.
none of the mobility.
~ Kaya Butter Toast : The Bicycle ~
Project Info
ECD Iska Hashim
Associate Creative Director David HK Tan
Creative Group Head Vickknesh
Junior Art Director Stephanie Chiew
Graphic designer Sue Phing & Diyana
Copy wRiter Jing Jie
Associate Creative Director David HK Tan
Creative Group Head Vickknesh
Junior Art Director Stephanie Chiew
Graphic designer Sue Phing & Diyana
Copy wRiter Jing Jie
