Dutch Lady
Carton Swap
In 2022, Malaysia faced an unprecedented egg shortage. While poultry farmers and government bodies disagreed on the solution, millions of families were being deprived of their most affordable source of protein. So we offered them an alternative.
The Idea
By teaming up Dutch Lady Milk with Mydin, the country's largest homegrown supermarket chain, anyone could bring over an empty egg carton and swap it for a full and free carton of milk.
"Responding to a food crisis by swapping egg cartons for milk cartons."
Project Info
ECD Iska Hashim
Associate Creative Director David HK Tan
Creative Group Head Vickknesh
Graphic designer Diyana
Copy wRiter Jing Jie
Associate Creative Director David HK Tan
Creative Group Head Vickknesh
Graphic designer Diyana
Copy wRiter Jing Jie
