Dutch Lady
Permanent Ducklips
Inspired by those weirdly wonderful Skittles commercials, this campaign started with a simple question: What happens to those who literally can't stop sucking down delicious
Dutch Lady milk?
Dutch Lady milk?
The Idea
Across films and social content, our recurring creative device were the permanently-puckered lips of kids who loved Dutch Lady milk. Simply, thumb-stopping and single-minded.
The social-first campaign created curiosity...
“Content that stopped thumbs as they swiped through Instagram Stories.”
Project Info
CD Iska Hashim
Sr. Art director David HK Tan
Writer Vickknesh
Production PRS
Sr. Art director David HK Tan
Writer Vickknesh
Production PRS
