AIA TAKAFUL
Cubaan & Rezeki
Muslims have always perceived insurance as unnecessary because everything in life is destined and fated. Moreover, AIA has not always been associated with Takaful insurance products.
How does AIA create relevance for its Takaful products among Muslims given this challenge? By demonstrating the need to be insured and creating the role that it could play in possible real life situations.
How does AIA create relevance for its Takaful products among Muslims given this challenge? By demonstrating the need to be insured and creating the role that it could play in possible real life situations.
"As humans, all we can do is be prepared."
"When hardship arises, all that matters is how we rise to the moment."
Project info
ECD Iska Hashim
ART DiRECTOR David HK Tan
Copy Writer Zaidie
Production Mojo Film
ART DiRECTOR David HK Tan
Copy Writer Zaidie
Production Mojo Film
